SITUATION /CHALLENGES
Energy Eye has superior technology within the competitive arena and was experiencing rapid growth for a small business. This made the company very attractive for acquisition by Somfy—the global leader in automatic control of openings and closures in homes and buildings. Somfy has a 95% share in Europe in residential and was seeking to capture share in the hospitality market.
As a subsidiary of Somfy, Energy Eye would now have the corporate presence behind it to approach the high caliber nationally and internationally recognized hotel brands peer-to-peer at the conference table. This provides additional opportunities for system wide sell-in and mandates of Energy Eye / Somfy technology, in approximately 30% of the overall U.S. hospitality market.
Energy Eye had a number of brand marketing challenges:
The company had spent many weeks interviewing marketing agencies. Our Brand Excelerator® process helped Epicenter Marketing win the business. In eight weeks, a deadline for a key industry marketing event—the International Hotel / Motel Restaurant Show—was looming.
STRATEGY
In a two-day on-site branding strategy session with Epicenter and Energy Eye company decision-makers, we uncovered an unleveraged industry certification that led us to a revolutionary way of re-branding their company and solution, as well as re-designing their entire sales process. Both of these moves literally put every other competitor at a serious disadvantage and positioned Energy Eye in an industry category of ONE.
As a result of the branding session findings, we:
SOLUTION
Moving quickly over the next six weeks, the team created an entirely new brand and brand marketing campaign, including:
RESULTS:
“What a spectacular package of collateral, brand messaging and website you crafted for us. Not to mention the other design work (i.e. tradeshow booth). We are eternally in your debt. Particularly me – thanks for making our marketing efforts look so fantastic! An absolutely terrific re-launch of the brand, done in record time. And as if to prove that a new day has dawned, Phil informed us on Saturday that Energy Eye won the IHMRS Editors’ Choice award for “Outstanding Technology Product” at the NY show. Whoo-hoo! We so appreciate the incredible effort you made on our behalf. I know a lot of nights and weekends over the past 6 weeks went into this (heck, I was on the phone with you for much of them….sorry about that!). Thanks again for everything. You guys are amazing, and an absolute pleasure to work with. We look forward to celebrating with you!”